At the Inspire 2018 partner conference, one of the key messages coming from Microsoft's channel leadership might be summarized like this: the time is now to seize the Dynamics 365 opportunity.
Dynamics 365 - Microsoft's combination cloud CRM and ERP system - saw 65 percent growth during the first three quarters of the company's fiscal 2018 (Microsoft's fourth-quarter results come out Thursday). That makes it one of Microsoft's fastest-growing businesses, even faster than Office 365. "Over the past 12 months, we've celebrated partner achievement in business applications across the globe," said Alysa Taylor, corporate vice president for business applications and industry at Microsoft, in a blog post. "Building on this progress, we are increasing our investment in partner success for the coming year."
The important message from Microsoft, about Dynamics 365, is that its partners have an emerging opportunity.
During his keynote at Inspire 2018, Judson Althoff, executive vice president of Microsoft's Worldwide Commercial Business organization, said that partners often ask him to pinpoint the best product area for launching a new practice with Microsoft. His current answer: Dynamics 365.
"There is no better place to invest than in our Dynamics 365 business today," Althoff said during his keynote. If there's a top area to look at in order "to build forward, and really grow and expand in the next year, without a doubt it's investing in a Dynamics 365 practice," he said.
"We've never had a stronger year than this past one in business applications, and it will only be usurped by this year and the years to come," Althoff said. "It represents tremendous opportunity for all of you."